Every Alice Marketing plan carries a plain promise: at least 10 qualified leads in your first 60 days — or your marketing continues free until 10 are delivered. A guarantee is only worth anything if the words in it are defined, so here is the definition, in writing, before anything else: a qualified lead is a real person, with a name and a reachable phone or email, asking for a service you sell. Not a click. Not an impression. Not a name bought off a list. A person you can actually call back, asking for work you actually do.
What counts — and what doesn't
That definition cuts both ways, and that's the point. A homeowner who leaves her name and phone number asking for a roof repair quote counts. A spam form, a wrong number, a job-seeker looking for work, or somebody asking for a service you don't offer does not. Neither does a vague page view from someone who never asked for anything. The count is deliberately boring: ten real people, reachable, asking for your work. If a lead wouldn't be worth returning a call to, it isn't padding the number.
How the count works
The 60-day window starts the day your plan starts — not when you get around to checking your inbox. Leads are counted from your own Alice page inbox, the same count you see in Owner mode, so there is no separate report you have to take our word for: you watch the same list we do, as it fills. Your ad spend stays separate — you pay Google, Facebook and Bing directly for your ads, and the weekly package pays for the work of running them. The full terms, including what happens at the end of the free-extension window, are on the pricing page in plain language, because a guarantee you have to hire a lawyer to read isn't a guarantee.
What happens if you land short
If day 60 arrives with fewer than 10, we don't send you a smaller invoice and a shrug — your marketing continues at no charge until 10 are delivered. That is the whole risk arrangement, and it's why the promise is structured the way it is: Alice only gets to stop working on the guarantee when your inbox says the job is done. It also means the incentive points the right way. A marketing company paid the same whether the phone rings or not will always find something else to report. One that works free until the leads arrive has exactly one thing to optimize: real people asking for your services.
Why the front desk is half the guarantee
A lead that rings out to voicemail isn't a lead for long — it's a story about a job somebody else booked. That's why Alice pairs the marketing with an AI office that answers, quotes and books jobs while you're on a job, so the inquiries the marketing creates actually turn into conversations and calendar entries. The goal owners name most is simple: never miss a job because everyone was out working, and book more jobs without hiring a full-time receptionist. If you want to see what you're starting from before any of this, run a missed call audit on your own phone first — it prices the calls you're already missing, in your own numbers, and tells you whether the hole is in your traffic or in your answering.