If you've never run a missed call audit on your own business, you don't actually know how many jobs your phone lost last month — you only know the ones you answered. That's the gap this audit closes: how much are missed calls costing a shop like yours, in real dollars, based on your own call pattern — not a national average somebody made up.
Here's what the audit looks at:
The calls you never knew you missed
Calls that hit voicemail while you were on a job, under a house, or on a ladder don't leave a trace in your day. They leave one in your phone bill. A missed call audit pulls that record together — every unanswered ring, what time it came in, and whether that number ever called again — and turns it into a number you can act on.
After-hours booking
Evenings and weekends are when homeowners actually call. After-hours booking is where the quiet money is: if nobody answers at 7 PM, the next company on the list does — and books the job you would have gotten. The audit counts those calls separately, because they're the ones with the least competition and the fastest close.
The callback myth
Most missed callers don't leave a message and don't call back. "I'll ring them in the morning" is a plan for a call that, most of the time, never comes. The work went to whoever picked up — or whoever's system answered while you were still on the tools.
What closes the hole
Alice was built to close exactly this hole: she answers, quotes, and books while you're on a job, so the goal is simple — never miss a job again, and book more jobs without hiring a receptionist. Alice was proven first inside a real Wilkes-Barre moving and handyman company (Capital 7 Logistics) before she was offered to anyone else — the demo below is that live page, not a mockup.